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| An employee walks past an Intel logo during the 2014 Computex exhibition at the TWTC Nangang exhibition hall in Taipei, on June 3, 2014. Photo: Reuters |
SAN FRANCISCO — Intel is taking a new approach to the powerful server chips it sells to Internet heavyweights like Facebook and Google.
The Santa Clara, California company is integrating its Xeon processors with programmable chips that will give customers with unique technical requirements more flexibility to optimise their servers.
With a stagnant PC industry and little progress in smartphones and tablets, selling high-end server chips is an increasingly important source of profits for Intel.
Most servers are made with off-the-shelf Intel Xeon chips, but last year Intel manufactured about 15 customised versions of those processors to meet the particular needs of high-end customers like eBay and Facebook.
It plans to manufacture over 30 customised chips this year, Ms Diane Bryant, who leads Intel’s data centre division, told reporters at a briefing this week.
The technology Ms Bryant announced at an event yesterday (June 18) goes a step further, letting data centre operators customise the chips themselves, as often as they want.
Intel dominates the server market but it faces a new source of competition as rivals prepare low-power processors based on technology from ARM.
The new component integrates a standard Xeon processor and a chip known as a field-programmable gate array, or FPGA. Customers can configure the chips as needed to make servers faster at handling proprietary tasks, like providing web-search results or updating social networks.
“If they have an application that spends a lot of time on a particular algorithm, they can take that algorithm, take the soft (intellectual property), and load it into the FPGA and accelerate that workload,” Ms Bryant said.
Intel already sells server products that combine Xeon chips and programmable chips but on the new component they will be much more closely integrated, resulting in up to double the performance, Ms Bryant said.
SAN FRANCISCO — Intel is taking a new approach to the powerful server chips it sells to Internet heavyweights like Facebook and Google.
The Santa Clara, California company is integrating its Xeon processors with programmable chips that will give customers with unique technical requirements more flexibility to optimise their servers.
With a stagnant PC industry and little progress in smartphones and tablets, selling high-end server chips is an increasingly important source of profits for Intel.
Most servers are made with off-the-shelf Intel Xeon chips, but last year Intel manufactured about 15 customised versions of those processors to meet the particular needs of high-end customers like eBay and Facebook.
It plans to manufacture over 30 customised chips this year, Ms Diane Bryant, who leads Intel’s data centre division, told reporters at a briefing this week.
The technology Ms Bryant announced at an event yesterday (June 18) goes a step further, letting data centre operators customise the chips themselves, as often as they want.
Intel dominates the server market but it faces a new source of competition as rivals prepare low-power processors based on technology from ARM.
The new component integrates a standard Xeon processor and a chip known as a field-programmable gate array, or FPGA. Customers can configure the chips as needed to make servers faster at handling proprietary tasks, like providing web-search results or updating social networks.
“If they have an application that spends a lot of time on a particular algorithm, they can take that algorithm, take the soft (intellectual property), and load it into the FPGA and accelerate that workload,” Ms Bryant said.
Intel already sells server products that combine Xeon chips and programmable chips but on the new component they will be much more closely integrated, resulting in up to double the performance, Ms Bryant said.
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