Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts

Tuesday, April 8, 2014

First look: Adobe Lightroom mobile for iPad

In 2013, Adobe’s Tom Hogarty teased an iOS app that could edit raw-formatted photos on an iPad. Nearly a year later, that proof of concept has matured into Lightroom mobile 1.0, an iOS extension of Adobe Photoshop Lightroom 5 that both syncs your images and offers many of the editing features found in the desktop version.

The basics

If you have an iPad 2 or later running iOS 7 or later, you can run Lightroom mobile. (According to Adobe, an iPhone version will appear later this year; an Android version is also in the works, but the company gave no release window.)
While you can download the app for free, using it requires one of Adobe’s Creative Cloud plans (Photoshop Photography Program, Complete, Student and Teacher Edition, and Complete for Teams); there is no option to purchase the app on its own without a subscription. (The least expensive option is the Photoshop Photography Program, which at $9.99 per month includes Photoshop CC, Lightroom 5, and Lightroom mobile.) If you’re not sure you want to commit to a Creative Cloud plan just yet, you can always sign up for a 30-day trial.

Simple synchronicity

Lightroom mobile’s key feature is its synchronization with the desktop version of Lightroom (which I’ll refer to from here on as “Lightroom desktop” for clarity). Version 5.4 for OS X or Windows, available now, introduces a new option to wirelessly sync individual collections—but not Smart Collections, alas—to Lightroom mobile.
lrm grid desktopmobile
Photos in collections are synchronized between Lightroom mobile and Lightroom desktop.
Behind the scenes, Lightroom desktop creates Smart Previews of photos marked for sync and uploads them to the Creative Cloud servers. Smart Previews retain much of the editability and detail of the source images (even raw files) but occupy much less storage space. In Lightroom mobile, the app downloads low-resolution previews for display in its Grid layout, and when an image is opened it pulls down the higher-resolution Smart Preview file (enabling you to zoom in to check details if needed).
Make a change to a photo on the iPad, and that change should appear in Lightroom desktop within seconds, removing the need to export or import images. Edits you make to the photo synchronize back to Creative Cloud and Lightroom desktop when you close the image—in fact, only a small XML file describing the edits is transmitted, which is why updates appear in the desktop and mobile applications quickly.
Lightroom mobile can also import images from the iPad’s Camera Roll and sync them back to Lightroom desktop, saving you the effort of manually importing those photos via USB. There’s even an Auto Import option that grabs and syncs any new photos from your Camera Roll added since you last opened Lightroom mobile.
Of course, to have this conversation between desktop, cloud, and mobile repositories, you need an active Internet connection. If you know you’ll be without access but you still want to work on certain images, you can enable a collection for offline editing, which copies Smart Previews of all its images to Lightroom mobile. Once you’re back online, any updates you’ve made will sync back to Lightroom desktop.

All aboard the mobile editing train

Lightroom mobile wouldn’t be nearly as interesting if all it did was sync photos for viewing on the iPad, which is why the app includes most basic tools you’d need for editing photos on the go. It contains all the image adjustments found in the Basic pane of Lightroom desktop’s Develop module, such as white balance, exposure, contrast, clarity, and vibrance. It also includes several presets for applying black-and-white and color filters, specific looks, and tones; and a crop tool that can straighten, rotate, or lock the photo’s visible area to specific aspect ratios. (Hint: When you tap an aspect ratio, such as 5 x 4, tap the button again to toggle the crop area between landscape and portrait orientation.) The app doesn’t recognize user-created presets, but I can imagine that option being incorporated in the future.
lrm edit presets
Many familiar Lightroom presets are available.
In place of some granular settings, Lightroom mobile offers effects presets; for example, “Vignette 2” gives your picture a noticeable dark halo, but you can’t control the halo amount or the feathering of that effect until you work on the image in Lightroom desktop. Similarly, there are only two sharpening controls—found in photo presets containing faces and photos that are “scenic.”
Rather than try to replicate Lightroom desktop’s interface by cramming controls into an onscreen box, the app’s tools appear in a sliding row at the bottom of the screen. Lightroom mobile takes advantage of the touch interface for many of these controls: For example, you can tap the screen with two fingers to hide or reveal additional information such as a histogram and metadata (the capture settings, lens, and camera model) in the editing interface, or badges and metadata in the Grid view.
lrm edit controls
Edit controls are clean and out of the way at the bottom of the screen.
Adjustments you make in Lightroom mobile remain editable in Lightroom desktop, and vice-versa. For example, increasing Vibrance to +14 on the iPad sets that control at the same point for that image on the desktop. The mobile app doesn’t include a detailed History pane, but you can reset an image back to its imported original state or to basic tones; additionally, touching the screen with three fingers switches to a Before mode so you can compare your edits with the original version.
The app also incorporates a minimal-but-effective version of Lightroom’s adjustment sync between photos (such as when you want to apply the same settings to multiple similar shots). Start at your reference image, then move to the photo you want to edit and tap the Previous button at the bottom of the screen to apply either all adjustments or basic tones from that first image.
lrm edit previous
Copy adjustments made on another photo to save time.
Despite Lightroom mobile’s editing features, it’s important to keep in mind that the iPad isn’t a color-managed device. If your projects rely on a high degree of color accuracy, you’ll want to do your finishing work in Lightroom desktop using color-calibrated equipment. For most people, I don’t anticipate this to be a problem, but some pros require finer precision that the iPad can’t provide.
One editing area Lightroom mobile is currently lacking is user-specified metadata. You can flag a photo as a Pick or a Reject (or leave it unflagged), but that’s it. Titles, captions, keywords, ratings, and color labels must be handled in Lightroom desktop.

Sharing with the world

Lightroom mobile can share images via any of iOS’s core services, including Messages, Mail, Twitter, Facebook, Flickr, and AirDrop. A slideshow feature is also built-in, which turns the app into a spontaneous portfolio.
lrm web view
View or share your Lightroom images online using Lightroom Web View.
Adobe is also introducing Lightroom Web View, which makes your synced collection available on the Web. The implementation is pretty bare-bones, offering only the ability to view photos or play slideshows, but it’s an easy way to share a group of photos without exporting and publishing them online via a social service like Flickr or 500px.
Disclaimer: Before Macworld asked me to write this article, I provided a quote for the Lightroom mobile press release. To avoid any appearance of a conflict of interest, this article is strictly a first look at the software, and not a review.

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Saturday, March 8, 2014

Apple and Google Dominate the Mobile World According to ComScore


Apple and Google dominate the mobile space, according to a new data report by ComScore.
ComScore is a leader in measuring the digital world, and today released data from its Mobilens and Mobile Metrix, reporting important trends in the U.S. smartphone industry for January 2014.
Apple lead as No.1 smartphone manufacturer, with its iPhones capturing 41.6% of the US market this year so far, and Samsung came second with 26.7%.
On the operating system side however, Apple was unable to compete with Google. Android led the market with 51.7% share while iOS had 41.6%. Trailing behind them was windows phone at 3.2% and Blackberry OS at 3.1%.

There is no surprise about the popularity that the iPhone and Android share. It's worth noting however that while Apple saw its manufacturer market share jump over the last 3 months, Samsung is also picking up momentum.
In addition to their report on smartphones supremacy and operating systems, ComScore also reported on the top destinations for mobile browsers. Google's sites were visited by almost 90% of the American mobile users, and Facebook took second place with 87 percent. Yahoo and amazon came next with 86.2% and 69%, respectively.
Google's sites ranked in the report as the top "web property," reaching 89.4% of the mobile media crowd. Included in this statistic was also web browsing and app usage.
Another cool number: Facebook was the most popular mobile app in the US last quarter, and was employed by 78% of its users.
ComScore, a digital measurement and analytics company, also reported Friday that 7 percent more people owned smartphones in January over last October, with a total of 159.8 million Americans possessing the tech. That's a 66.8 percent mobile market reach.
Mobile Metrix and Mobilens, the tools used to measure the information, are intelligent censuss-based measurement methods and online surveys on smartphones and tablets. 

News Source: www.designntrend.com

Monday, March 3, 2014

Microsoft’s Nadella Said to Shake Up Staff With Penn Role

Satya Nadella, chief executive officer of Microsoft Corp

Microsoft Corp. (MSFT)’s newly-appointed Chief Executive Officer Satya Nadella, in an effort to reignite growth, is shuffling management and putting former political operative Mark Penn in the new role of chief strategy officer, according to people with knowledge of the matter.
Tony Bates, who was passed over for the CEO job, is leaving the company, with Eric Rudder, the head of advanced strategy, taking over his duties, said the people, who asked not to be identified because the plans haven’t been announced. Tami Reller, the executive vice president in charge of marketing, is also leaving and being replaced by Chief Marketing Officer Chris Capossela, the people said.
The shakeup is the most extensive yet for Nadella, who was named CEO in February after a five-month search and is tasked with speeding up a turnaround at the world’s biggest software maker. He’ll be leaning on a former political strategist in Penn, who worked on Hillary Clinton’s failed 2008 presidential bid. More recently, Penn developed Microsoft’s “Don’t Get Scroogled” advertising campaign, a political-style attack on rival Google Inc.
The overhaul follows last month’s announcement that hardware group chief Julie Larson-Green will move to the applications and services unit.
Frank Shaw, a spokesman for the Redmond, Washington-based company, declined to comment. The departures of Bates and Reller were previously reported by the Re/code blog.
Microsoft shares in Frankfurt were little changed at the equivalent of $37.91 at 10:08 a.m. local time.

Mobile Trouble

Nadella, a 22-year Microsoft veteran, is the company’s third CEO after Bill Gates and Steve Ballmer. He’s charged with reigniting expansion at a company that hasn’t seen sales growth exceed 6 percent since 2011. Microsoft’s investments in mobile haven’t put a dent in Google and Apple Inc.’s control of the smartphone market, while cloud applications from competitors pose an increasing threat to Microsoft’s flagship Windows business.
Bates was among the leading internal candidates for the top job, along with Nadella and Chief Operating Officer Kevin Turner. Bates, a former Cisco Systems Inc. executive, ran Microsoft’s Skype unit before becoming an executive vice president in July. Reller, who joined Microsoft in 2001, was also promoted to executive vice president in July and led marketing for the Windows 8 operating system.
Microsoft shares have gained 5.4 percent since Nadella’s appointment on Feb. 4, closing at $38.31 in New York last week. The stock has trailed the Standard & Poor’s 500 Index in three of the past four years.
To contact the reporter on this story: Dina Bass in Seattle at dbass2@bloomberg.net
To contact the editor responsible for this story: Pui-Wing Tam at ptam13@bloomberg.net


News Source: www.bloomberg.com

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