HTC continues to fight an uphill battle for smartphone dominance, reporting deep losses for the first quarter amidst the rollout of its latest flagship device.
The phone maker saw losses of about $62.2 million, marking another difficult quarter for a company that can't seem to catch up to heavyweights like Apple and Samsung despite having a well-received lineup of devices.
HTC has been struggling for many quarters. Its flagship HTC One phone was intended to reboot the brand the brand, but a delayed rollout put it on the launch schedule right next to Samsung's Galaxy S4.
In October, HTC posted its first-ever quarterly loss—approximately $101 million. Rival Samsung, meanwhile, posted a record high $9.4 billion, thanks to its mobile lineup and memory chip business.
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In February, HTC cofounder Cher Wang admitted that 2013's problem was that "we only concentrated on our flagship. We missed a huge chunk of the mid-tier market," she said.
Last year, HTC also released the HTC One Mini and One Max, as well as an actual gold HTC One, and a number of mid-range devices, including the Desire 700 dual sim, Desire 601, and Desire 500 in Europe, Asia, and the Middle East.
Now, HTC is moving ahead with the follow-up to last year's One, the HTC One (M8). The device includes a brushed-metal body and 5-inch, 1080p Gorilla Glass LCD screen and received 4.5 out of 5 stars from PCMag and our Editors' Choice.
But like last year, the HTC One (M8) will be going up against Samsung's newest device, this time the Galaxy S5, which debuts on April 11.
The One (M8) is now available on all four major U.S. carriers; prices vary by service provider. Buyers can also pick up unlocked and developer editions, on sale for $649, while a Google Play Edition is available in the Google Play store.
For more, see PCMag's reviews of the HTC One and HTC One (M8), as well as the slideshow above.
